On the occasion of the event Firenze4ever 2015, Centro Studi Poltronova consolidates the relationship with Luisa Via Roma, true to the traditions of the company of creating new synergy between design, fashion and art.
Centro Studi participates in the event with its own distinctive features. Ultrafragola mirror by Ettore Sottsass and Passiflora by Superstudio. Exclusively for Luisa Via Roma Passiflora inspires two new soft and velvety flowers: Flò (H 23cm, L 24cm, D 33cm ) in yellow, white, pink and pale blue and Flora just in white (H 47cm, L 50cm, D 57cm).

New website

With the first dynamic illustration designed by the Florence studio D’Apostrophe, It is online our new website. Keep in touch for the next two-monthly covers. The project consists in a continuous and dynamic illustration created for the new website of the brand Centro Studi Poltronova. The composition designed to celebrate the famous “Superarchitettura” rebuilt philologically – from the original installation-manifesto designed by Archizzom and Superstudio in 1966 – in the new “Museum of the Twentieth Century” in Florence. The reinterpretation of the D’Apostrophe is directed to stretch the architectural sculpture in a linear design, and to interpret and updating the image of the iconic products like Passiflora, Superonda, Sofo and Mucca.







Nigel Coates

Nigel Coates is architect, designer and author. Born in 1949, and trained at University of Nottingham and the Architectural Association. Nigel Coates is one of Britain’s consistently original thinkers in architecture, interior and product design. His subversive spirit first came to public attention in 1984 with the publication of NATO (Narrative Architecture Today) magazine.
A manifesto for a socio-culturally engaged and popular, narrative driven architecture, it advised readers to be the architects of their own lives, and in doing so, to radically adapt the buildings around them. Certain themes, in particular that of narrative, have continued in Coates’ designs and research ever since. Form must follow fiction. He believes that the city is best understood if explored as a living organism, and that popular experience and culture are central to the experience of architecture. His work plays on psychogeographic association between the built environment and desire. Time and motion, he says, is the dynamic partner to the fixed, physical world. Art and literary strategies, including the curatorship of others, find their way into many of his projects. Nigel Coates has designed and built influential interiors, exhibitions and buildings around the world.
His build works in Japan include Caffè Bongo, the Wall, Noah’s Ark and Art Silo, and in Britain, the National Centre for Popular Music (now the Hub), Powerhouse::uk and the Geffrye Museum. Throughout his colorful career, he has pursued experimental work that has been shown in an art and design context, including Ecstacity at the same venue, Mixtacity at Tate Modern in 2007, and Hypnerotosphere at the 11th Venice Architecture Biennale in 2008. He is also a prolific designer of lighting and furniture, with links to Alessi, AVMazzega, Ceramica Bardelli, Frag, Fratelli Boffi, Poltronova, Slamp and Varaschin. Examples of his work are held in collections around the world including the Victoria & Albert Museum, Cooper Hewitt and FRAC. Having led the Department of
Architecture at the Royal College of Art from 1995-2011, he is now an RCA Professor Emeritus. His book Narrative Architecture (Wiley) will be published in 2012.

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La poltrona Mies nella sua struttura è un progetto che ricorda molto la filosofa di Mies Van der Rohe, del resto lui era uno dei personaggi a cui ci rivolgevamo più frequentemente. Quando questo ci è apparso evidente, insieme al fatto che nel ‘69 lui morì, il desiderio di fargli un omaggio e di abbinare il nome di questo grande maestro alla poltrona è stato immediato. È stato uno di quei fenomeni che abbinano, eventi ad altre opere o azioni.

Gilberto Corretti (Archizoom Associati), 2008

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Pier Paolo Taddei

Pier Paolo Taddei (born 1969 in Foligno, Italy) is a designer. After several years working for architectural companies, in 2001 he founded Avatar Architettura (Pier Paolo Taddei, Nicola Santini), an architectural firm based in Florence.

Avatar Architettura’s work has been shown and published worldwide: Beijing Biennale (2004), Brasilia Architecture Biennale (2006), Venice Biennale (2004, 2006, 2008), Milan Triennale (2011), Maison & Objet, Paris (2012). Recent projects include: The Hangar extension in Beirut, a Recycled Wood Art Pavilion in Florence, a collection of recycled furniture for a French-Lebanese company and Green Up, a rooftop greening system for sustainable cities, Beirut-Milan (2011), art pavilion for centre of contemporary art in Warsaw. (2012). The Novecento museum in Florence (2014).

Between 2008 and 2009 Pier Paolo Taddei was the art director of Re-value project on behalf of Centro Studi Poltronova. In 2011 he became Poltronova’s design consultant. Later on, he has been appointed as communication and Creative director for many projects such as: the brand new company catalog, the new website, the monographic series on Poltronova’s historical products (to be published in 2015).

Since 2014 he has been gradually moving to London, where he has just founded Disegno/Seriale ltd,(February 2015).

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Centro Studi Poltronova

Centro Studi Poltronova was founded in 2005 by Roberta Meloni, in order to archive all the historical documents of Poltronova firm about Italian design of the Sixties and the Seventies and to make its iconic furniture pieces available in the marketplace.
Since 2012 Pier Paolo Taddei of Avatar-Architettura has been the communication and development manager for Centro Studi Poltronova.
On 2013 the historical archive and showroom has been located in the centre of Florence at Grid#, a space for architecture and design founded by Pier Paolo Taddei.

Ron Arad

Ron Arad was born in Tel Aviv in 1951 and studied at the Jerusalem Academy of Art (1971-73) and at the Architectural Association in London (1974-79). In 1989, he and Caroline Thorman founded ‘Ron Arad Associates’. He was professor of Design at the Hochschule in Vienna from 1994 to 1997, professor of Furniture Design at the Royal College of Art in London from 1997.
He is currently professor of Design Product at RCA. His work has been widely featured in books, magazine articles, professional journals, and press world-wide. Ron Arad has exhibited in many major museums and galleries throughout the world and his work is in many public collections including, among others, Centre Georges Pompidou, Paris; Metropolitan Museum of Art, NY; Victoria & Albert Museum, London and the Vitra Design Museum, Germany.
Ron Arad designs for many leading companies including among others Kartell, Vitra, Moroso, Fiam, Driade, Alessi, Flos. Architectural projects include: Maserati Headquarters Showroom in Italy, the Living room and family dining room for Sheikh Saud Al-Thani’s Villa in Qatar, the Selfridges Technology Hall in London, the Tel Aviv Opera Foyer in Israel, the Belgo Noord and Belgo Centraal restaurants in London.

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