Museo Novecento

Museo Novecento – a Florence museum entirely dedicated to Italian 20th Century Art – opened to the public today: exhibition and museum design are by Avatar-Architettura.
Centro Studi Poltronova is present in the collection of the museum with the reconstruction of the manifesto-exhibition “Superarchitettura” by Archizoom and Superstudio Radical architecture groups.
“Superarchitettura” exhibition – shown for the very first time in Pistoia, in 1966 – has been rebuilt in 2007 by Centro Studi Poltronova, under supervision by Gilberto Corretti (Archizoom Associati).

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Florence, June 23rd, 2014

1968 Radical Italian Furniture

1968 Radical Italian Furniture
Photographs by Maurizio Cattelan & Pieropaolo Ferrari
with Alessandro Mendini (Illustrator), Maria Cristina Didero (Contributor)
Hardcover, 120 pages
Deste Foundation/Toilet Paper, Slp Brdbk edition, May 31 2014
English, 14.3 x 9.5 x 3.9 inches

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Analogia Project

Analogia Project
by Andrea Mancuso ed Emilia Serra

June 18th 2013
SPAZIO GRID #01/02,
Borgo Ognissanti 28, Florence

Some iconic furniture of historical company Poltronova are sketched in the air by using black wool on a transparent threads web, creating an imaginary world that goes straight to your emotions. Chance upon a drawing in the air that traces the fine line between abstract thought and concrete reality. Analogia Project
explore the materialization of the imaginary using the simplest of materials – wool string. Starring projects by Ettore Sottsass, Ron Arad, Archizoom Associati, Superstudio.

Analogia Project is the result of a long-term collaboration between designer Andrea Mancuso and architect Emilia Serra. Their different backgrounds have allowed them to experiment a visual language able to explore at the same time both the space and the objects. Analogia Project is a fictional interpretation of design that integrate a real space with unreal entities exploring the consequential relationship between them.
Last works.

– Milan Fuorisalone – Ventura Lambrate. April 2013
– Maison Hermès featuring Analogia Project. March-May 2013
– Design Days Dubai 2013. March 2013
– Victoria & Albert Museum- London. February 2012

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invito-definitivo

Mies

La poltrona Mies nella sua struttura è un progetto che ricorda molto la filosofa di Mies Van der Rohe, del resto lui era uno dei personaggi a cui ci rivolgevamo più frequentemente. Quando questo ci è apparso evidente, insieme al fatto che nel ‘69 lui morì, il desiderio di fargli un omaggio e di abbinare il nome di questo grande maestro alla poltrona è stato immediato. È stato uno di quei fenomeni che abbinano, eventi ad altre opere o azioni.

Gilberto Corretti (Archizoom Associati), 2008

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